Analítica Web O La Importancia De Medir En El Marketing Online | Bloguismo

How to Resolve The Disconnect Between Digital Marketing and IT – PRNewser

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Pruebalo Como ejemplo te puede servir para etiquetar diferentes banners en diferentes webs y saber cual de todas te trae mas trafico y poder ver si es de calidad con los segmentos avanzados de Analytics. Y donde veo puedo ver todo esto?. Entra en tu cuenta de Google Analytics y ve a Fuentes de trafico>Fuentes>Campanas. En la dimension primaria puedes seleccionar ver los resultados por: Campana Fuente Fuente/Medio Una vez elegido esta, ir a Comparacion ( 4 Boton a la derecha, parece una escalera) y comparar esa fuente de trafico con distintas medidas para valorar su calidad con el promedia de la web. Las medidas son estas: Visitas Duracion media de la visita % Visitas nuevas Porcentaje de rebote Con estos datos te puedes hacer una primera idea de un vistazo para saber si estan funcionando bien. Es evidente que habra que hacer un analisis mas profundo para no dejar nada en el tintero pero es solo eso, un primer analisis. Si conoces a los demas y te conoces a ti mismo, ni en cien batallas correras peligro; si no conoces a los demas, pero te conoces a ti mismo, perderas una batalla y ganaras otra; si no conoces a los demas ni te conoces a ti mismo, correras peligro en cada batalla. Sun Tzu , El arte de la guerra via @sorprendida Y si estas interesado en saber mas sobre Google Analytics te recomiendo el curso para certificarte de Asier Barainka (@abarainka ) e Inaki Gorostiza ( @hello_google ) con un titulo muy bien elegido Mide y Venceras . Doy fe de la calidad de lo aprendido alli y de la calidad de los profesores tanto humana como docente.
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CIOs appear to be more committed to making collaboration a priority than do CMOs; more than three out of four CIOs surveyed77 percentagreed that CMO-CIO alignment is important, while only 57 percent of CMOs agreed. However, although CIOs seem more willing to engage with CMOs, only 45 percent of them felt that supporting marketing was a top (or near top) priority. Whatever the attitudes of CIOs and CMOs might be, the report revealed that neither are satisfied with the current level of collaboration. When working together on a marketing initiative, both parties said they were disappointed by the experience. 36 percent of CMOs said that IT deliverables fall short of the desired outcome, while 46 percent of CIOs said marketing does not provide an adequate level of detail to meet business requirements. So what can companies do to fix this problem? According to the Accenture report, CMOs and CIOs should consider taking the following steps toward strengthening their alignment and improving collaboration: The CMO should be identified as the Chief Experience Officer and IT should be looked at as a strategic partner with marketing and not just as a platform provider. The skills mix in both organizations should be updated whereby the marketing department would become more tech savvy and the IT organization would become more agile and responsive to market demands.
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